The role of strategy maps in managing university

• Authors: Joanna Swierk
• Languages of publication: PL

Abstracts

PL

The article discusses the role of strategy map in managing university. The strategy map is main element of Balanced Scorecard, a concept that translate the strategy to operational task. The strategy map shows relations between the strategic objectives (hypotheses) established in the four perspectives: financial, customer, internal processes and development The article presents the example of practical use of the strategy map in the process of developing strategy of UMCS.

Keywords

PL

Balanced Scorecard; strategy; university

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Oeconomica
• Year: 2014
• Volume: 1
• Issue: 299

Dates

published

2014-02-21

Contributors

author

Joanna Swierk

• Maria Curie-Sklodowska University in Lublin