Ansoff's strategic success paradigm - empirical evidence supports its success with firms competing in a turbulent environment. Why then is it absent from academic strategic management textbooks?

• Authors: Kipley, D. , Lewis, A.

Title variants

PL

Paradygmat sukcesu strategicznego Ansoffa -dowód empiryczny potwierdzający sukces przedsiębiorstw konkurujących w burzliwym otoczeniu. Dlaczego brak tej koncepcji w podręcznikach zarządzania strategicznego?

• Languages of publication: EN

Abstracts

EN

The purpose of this paper is twofold; first, a typology examining the multiple dimensions of H. Igor Ansoff s Strategic Success Paradigm and the frequency of use of each of the paradigm's components relative to the formulation of corporate level strategy in for- profit and not-for-profit organizations. Based on evidence from industry journals, there is both an implicit and explicit acknowledgement of its acumen and it's efficacy as a whole or in part with multinational, multi-business firms faced with volatile, discontinuous, novel and environmental dynamism. The strategic success paradigm is empirically validated and supported by industry evidence that provides results of a firm's increased financial performance. However, there is a noticeable lack of visibility of Ansoff s Strategic Success Paradigm within the traditional academic strategic management textbooks. Therefore, the second focus of this paper will attempt to determine through a pragmatic perspective, why this dichotomy exists with respect to the Strategic Success Paradigm's acceptance in industry and its noticeable absence from academic texts.

PL

Cel niniejszego artykułu jest dwojaki: po pierwsze, typologia rozpatrywana w wielu wymiarach Strategicznego Paradygmatu Sukcesu Ansoffa oraz częstotliwość wykorzystania poszczególnych komponentów paradygmatu w odniesieniu do strategii formułowanej na poziomie korporacji w organizacjach profit i non profit. Na podstawie dowodów pochodzących z publikacji branżowych istnieją zarówno pośrednie, jak i bezpośrednie potwierdzenia wnikliwości i skuteczności tej koncepcji jako całości lub w części odnoszącej się do międzynarodowych, wielobranżowych firm o zmiennej, nieciągłej i uzależnionej od środowiska dynamice. Paradygmat sukcesu strategicznego został empirycznie potwierdzony i poparty dowodami z branży, które wskazują na polepszenie wyników finansowych przedsiębiorstw. Jednakże, zauważalny jest brak widoczności Paradygmatu Sukcesu Strategicznego Ansoffa w podstawowych podręcznikach akademickich zarządzania strategicznego. Dlatego drugim celem tej pracy jest próba określenia z perspektywy pragmatycznej przyczyn istnienia tej dychotomii w odniesieniu do przyjęcia Paradygmatu Sukcesu Strategicznego w praktyce przedsiębiorstw oraz jego zauważalnego braku w publikacjach akademickich.

Keywords

EN

strategic management; academic education; Ansoff; paradigm

PL

zarządzanie strategiczne; szkolnictwo wyższe; Ansoff; paradygmat

• Journal: Organizacja i Zarządzanie : kwartalnik naukowy
• Year: 2009
• Volume: nr 4
• Pages: 71-88
• Physical description: Bibliogr. 31 poz.

Contributors

author

Kipley, D.

author

Lewis, A.

• Azusa Pacific University, School of Business and Management, 901 E. Alosta Ave., PO Box 7000 Azusa, CA 91702-7000,

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Notes

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