EN
The purpose of the article is to identify and assess environmental practice implementations focusing on the environmental strategy as a model. Available references provide scarce information on the very existence of business practices which enforce organizational changes and introduce model strategic behaviors of the company towards the natural environment, which is indicative of a cognitive loophole. The study provides authorial proposals of an environmental strategy as a model. A case study was carried out as part of the project, and its results have led to a conclusion that the implementation of environmental practices is not a one-time act, but rather an evolutionary process which takes place in stages, sequences. Furthermore, as a model of environmental practices, the strategy is developed through evolution, proceeding in a sequential manner.