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2005 | 53 | 8 | 782-793

Article title

AKTUÁLNE TRENDY RETAIL BANKINGU VO VYBRANÝCH KRAJINÁCH EURÓPSKEJ ÚNIE A ICH POROVNANIE SO SITUÁCIOU V SLOVENSKEJ REPUBLIKE

Authors

Title variants

EN
Actual trends of retail banking in some European Union states and its comparison with the Slovak Republic

Languages of publication

SK

Abstracts

EN
Retail banking presents a specific art of banking business, which is especially oriented on selling of bank products and services. Retail banking can be defined as an system, which consists of following subsystems: strategy, culture, product, price, communication, distribution, personal.The target of this article is to present the theoretical aspects of retail banking development and to define the actual trends of retail banking development in the EU countries and to compare these trends with the current situation in Slovakia.

Contributors

  • J. Belas, Ústav slovenskej a svetovej ekonomiky SAV, Sancová 56, 811 05 Bratislava 1, Slovak Republic

References

Document Type

Publication order reference

Identifiers

CEJSH db identifier
06SKAAAA00992291

YADDA identifier

bwmeta1.element.c7358626-a9b2-3d71-997a-3e18fb84ec9e
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