EN
The Slovak cinematography has to cope with the following conditions: the country’s small unprofitable market, small population size, underdeveloped cinematographic infrastructure and lack of viewership’s affinity to Slovak films. They largely predetermine its development in the coming years. This paper explores institutional conditions in the European and Central European context based on available studies on economic factors and trends in public support in the era of increasing digitalization in order to point to the current challenges of the domestic environment in relation to the systemic stabilization of the realization base of Slovak cinematography and help identify potential phenomena in the domestic audio-visual sphere.