Private label development in the Republic of Serbia

• Authors: Jelena Koncar , Goran Vukmirovic , Zita Petrovic Katai
• Languages of publication: EN

Abstracts

EN

The paper is focused on market research of private label development in Serbia from 2005 to 2010. Core objective of the paper relates to the comparative analyses of private labels portfolios and strategies between different retail formats. The data used for the research are official statistical data and data collected within the interviews of consumers (200 samples) and private labels managers in four retail chains. Characteristics of private labels between different product categories are not high statistically different from its characteristics at EU markets. Private labels will continue to raise its market and category shares with the high rate in the next 5 years at Serbian retail market.

Keywords

EN

Private label; retail concentration; marketing channel; category management

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Prague Development Center, Czech Republic
• Journal: Business and Economic Horizons
• Year: 2010
• Volume: 3
• Issue: 3
• Pages: 105-110

Contributors

author

Jelena Koncar

author

Goran Vukmirovic

author

Zita Petrovic Katai

• Business and Economic Horizons, redakce, Prague Development Center s.r.o., Bořivojova 1081 / 40, 130 00, Prague 3 - Žižkov, Czech Republic