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Journal

Communication Today

2023 | 14 | 2 | 212-213

Article title

Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives

Authors

Čuhlová Renata

Title variants

Languages of publication

EN

Abstracts

EN
Reviewed book: Grudecka, A., Witek-Hajduk, M. K. (eds.): Country-of-Origin Effect in International Business: Strategic and Consumer Perspectives. London : Routledge, 2023. 269 p. ISBN 978-1-032-53787-0.

Keywords

Publisher

Fakulta masmediálnej komunikácie Univerzita sv. Cyrila a Metoda

Journal

Communication Today

Year

2023

Volume

14

Issue

2

Pages

212-213

Physical description

Contributors

author
Čuhlová Renata
renata.cuhlova@econ.muni.cz
  • Faculty of Economics and Administration, Masaryk University, Lipová 41a, 602 00 Brno, Czech Republic

References

Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.cejsh-30192e75-f688-437f-beac-8c8042707716
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