Kulturowa różnorodność w mediach audiowizualnych – w stronę komunikacji międzykulturowej

• Authors: Magdalena Zdrodowska

Title variants

EN

CULTURAL VARIETY IN AUDIOVISUAL MASS MEDIA – TOWARD INTERCULTURAL COMMUNICATION

• Languages of publication: PL

Abstracts

EN

The paper presents the tension between the dynamic and the static understanding of multiculturalism in the public sphere, which in turns influences audiovisual strategies of cultural diversity implementation in the media, basing on the example of communicative strategies of the Polish public broadcaster (Telewizja Polska). In analyzing the consequences of the implementation of these two strategies on media practice, the paper focuses on the length of programme broadcasting as well as the genre (among others), and how these may create niche markets for multiculturalism in the media.

Keywords

EN

MULTICULTURALISM; MASS MEDIA

• Publisher: Księgarnia Akademicka
• Journal: Euro-Facta
• Year: 2010
• Volume: 2. Kultura a komunikacja
• Pages: 81-93

Contributors

author

Magdalena Zdrodowska

• Institute of Audiovisual Arts, Faculty of Management and Social Communication, Jagiellonian University, ul. Lojasiewicza 4, 30-348 Kraków, Poland