EN
This paper presents a new approach to the internationalization process for small and medium enterprises—the born global concept. The various attempts at defining “born globalists” are indicated. Among considerations are favorable conditions for the rapid internationalization of enterprises replacing the traditional sequential model. Particular attention is paid to the required competences of managers in born global companies. The characteristics of business managers from companies that are internationalized gradually as well as those that have chosen the fast–track to international expansion are also included.