AKTUÁLNE CHÁPANIE PROJEKTU AKO NÁSTROJA IMPLEMENTÁCIE INOVAČNEJ STRATÉGIE

• Authors: Okruhlica František , Štefan Marsina

Title variants

EN

Actual comprehension of the project as a tool of innovation strategy implementation

• Languages of publication: SK

Abstracts

EN

Changes of the global conditions of entrepreneurship logically resulted from the mass development and utilization of information and communication technologies, mutual pervasion of market and enterprise. Competition dynamics thus generates pressure on innovation and shortening of the company strategy life-cycle. Innovation strategy then integrates this effort by means of innovation core business project and conjoint projects. Thereby projects have become tools of the implementation of this strategy. Preference for innovative initiatives through projects and optimization of routine activities leads to flattening of company’s hierarchy and new approaches inside the company. The borders with market are wiped off and an enterprise develops various forms of cooperation with external environment. Successful companies using these new approaches are becoming models for many companies in the world and also for Slovak companies. In order to gather relevant data, a survey in this field was carried out in Slovak companies.

Keywords

EN

STRATEGIC PROCESS; INNOVATIONS; INNOVATION STRATEGIES; PROJECT MANAGEMENT; ENTREPRENEURSHIP

• Publisher: Institute of Slovak and World Economics and Institute for Forecasting, Slovak Academy of Sciences
• Journal: Ekonomický časopis (Journal of Economics)
• Year: 2012
• Volume: 60
• Issue: 5
• Pages: 495 – 508

Contributors

author

Okruhlica František

• Univerzita Komenského, Fakulta managementu, Katedra stratégie a podnikania, Odbojárov 10, 820 05 Bratislava, Slovak Republic

author

Štefan Marsina