Retail Marketing Communication and the Consumer Behaviour of Selected Generations

• Authors: Čábyová Ľudmila
• Languages of publication: EN

Abstracts

EN

Kusá, A., Fašiang, T., Kollárová, D.: Retail Marketing Communication and the Consumer Behaviour of Selected Generations. Oxford : Peter Lang, 2022. 189 p. ISBN 978-1-80079-855-7.

• Publisher: Fakulta masmediálnej komunikácie Univerzita sv. Cyrila a Metoda
• Journal: Communication Today
• Year: 2022
• Volume: 13
• Issue: 2
• Pages: 214-215

Contributors

author

Čábyová Ľudmila

• Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, Námestie Jozefa Herdu 2, 917 01 Trnava, Slovak Republic