Skip to main menu
Scroll to content
Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit
https://bibliotekanauki.pl
Search
Browse
About
test
PL
EN
BibTeX
PN-ISO 690:2012
Chicago
Chicago (Author-Date)
Harvard
ACS
ACS (no art. title)
IEEE
Article details
Tools
PL
EN
BibTeX
PN-ISO 690:2012
Chicago
Chicago (Author-Date)
Harvard
ACS
ACS (no art. title)
IEEE
Link to site
Copy
Journal
Communication Today
2022
|
13
|
2
| 214-215
Article title
Retail Marketing Communication and the Consumer Behaviour of Selected Generations
Authors
Čábyová Ľudmila
Title variants
Languages of publication
EN
Abstracts
EN
Kusá, A., Fašiang, T., Kollárová, D.: Retail Marketing Communication and the Consumer Behaviour of Selected Generations. Oxford : Peter Lang, 2022. 189 p. ISBN 978-1-80079-855-7.
Keywords
Publisher
Univerzita sv. Cyrila a Metoda (Trnava)
Journal
Communication Today
Year
2022
Volume
13
Issue
2
Pages
214-215
Physical description
Contributors
author
Čábyová Ľudmila
ludmila.cabyova@ucm.sk
Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava, Námestie Jozefa Herdu 2, 917 01 Trnava, Slovak Republic
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-a73ed3de-22a9-46a8-82a5-b9c51ac2ac4c
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.