Реклама і мовні штампи (соціолінгвістичне дослідження)

• Authors: Dyadechko, Lyudmila

Abstracts

PL

This paper presents the data obtained as a result of socio-linguistic studies which were directed to the determination of the advertisement infl uence peculiarities on the verbal tastes of the modern Ukrainian society communicants . The trends that have been formed in the senses of the Ukrainian speech modern carriers under the infl uence of the advertisement are revealed. The conclusions are as follows: since the beginning of the XXI century advertisement has become a loaded indicator of not only social processes, but also of a national communicative culture component, by creating a great number of colloquial stamps.

Keywords

PL

advertising; advertising texts; verbal tastes; psychological impact; mass consciousness; colloquial stamps

• Publisher: Wydawnictwa Uniwersytetu Warszawskiego
• Journal: Studia Ucrainica Varsoviensia
• Year: 2017
• Volume: 5
• Pages: 35-41

Contributors

author

Dyadechko, Lyudmila

Identifiers

DOI

10.5604/01.3001.0009.9084