Функційність іменників і дієслів у політичній рекламі

• Authors: Osewska, Monika , Romaniuk, Svitlana

Abstracts

PL

The article deals with political slogans placed on billboards and advertising spots dedicated to political advertisement and the 2014 Parliamentary elections. Following the time after ‘Euromaidan’, the 2014 elections were the fi rst after the dissolution of the Verkhovna Rada of Ukraine 7th convocation. The author presents research categories of the noun and verb (i.e. degrees of comparison of adjectives and forms of numerals and adverbs) which she fi nds the most important. The author concludes that nouns and verbs appear more frequently and are more visible than other parts of speech. What is more, a choice of appropriate lexis aff ects the way we perceive advertisement.

Keywords

PL

political advertising; slogan; elections in Ukraine; categories of the noun and verb

• Publisher: Wydawnictwa Uniwersytetu Warszawskiego
• Journal: Studia Ucrainica Varsoviensia
• Year: 2018
• Volume: 6
• Pages: 237-247

Dates

published

2018-04-20

Contributors

author

Osewska, Monika

author

Romaniuk, Svitlana

Identifiers

DOI

10.5604/01.3001.0011.7959