The Elderly as Participants of the Market of Selected E-services

• Authors: Dąbrowska, Anna , Janoś-Kresło, MIrosława , Lubowiecki-Vikuk, Adrian

Abstracts

EN

Over the last decades, a trend of population aging has been observed in Poland and across the world. It is a result of extended lifespan, increased quality of life and higher standards of health care. The gradually growing group of the elderly in Poland results in a steadily increasing significance of this consumer market. Services, in particular e-services, may play a pivotal role in the life of the elderly, helping them to better function in the society and satisfy their basic and higher needs. As a results, the group of consumers in question must move from traditional solutions to modern technologies e-services are based on. The objective of the study is to identify the behavior of the elderly (over 60 years old) in the Polish market of e-services. The study is based on secondary resource analysis, questionnaires and the CAWI method. The sample was randomly selected from the panel of users (n = 508). The results of the authors’ own study suggest that the commonly used services are e-trading and e-banking, meant satisfy daily needs more easily. The indicated benefits were, e.g., comfort, saved time and money, easier access to services

Keywords

EN

the elderly; e-services; consumerism

• Publisher: Wyższa Szkoła Bankowa w Poznaniu
• Journal: Studia Periegetica
• Year: 2019
• Volume: 26(2)
• Pages: 13-24

Dates

published

2019-10-23

Contributors

author

Dąbrowska, Anna

author

Janoś-Kresło, MIrosława

author

Lubowiecki-Vikuk, Adrian

Identifiers

DOI

10.26349/st.per.0026.01