EN
The article's starting point is semantic analysis of 'atopy', the word rarely in use today, which, as combined with the notion of 'herd-ity' and 'individuality', is tasked with describing the subject's situation in a post-modern age, and in the first place, the experience of post-modernity. In our contemporary world, 'atopy' is combined with alienation; it is a non-place, close to the Derridian 'différance', as it is situated between the poles of unambiguous trenchant positions. It barely stands definite uncontested opinions leading to commonplace opinions (doxa). In the ethical sense, the experience of 'atopy' implies an ostentatious protest against the restricting influences of omnipresent mass culture (interpersonal relations, university, politics, etc.).