EN
In search of optimum patterns of the prevention of marginalization of older people, this article outlines some European models of educational projects of universities of the third age, aimed at their multifunctional activity related to compensation of social deficits connected with crossing the threshold of the retirement age. By signaling problems related to the growing demographic old age and the functioning of a negative stereotype of the third tierce of life, an attempt is made to show the main directions of actions, which – in the framework of the personalization of individuals through education – should be adopted to reduce and hamper the phenomenon of growing social marginalization of the population of old people.