Sharing Economy: Why the Turkish consumers use Airbnb?

• Authors: Yakin Volkan , Kacar Ayşe İdil , Ay Canan
• Languages of publication: EN

Abstracts

EN

In recent years, the sharing economy has stimulated the development of entities that have contributed significantly to sustainability through the impact of technological, demographic, and cultural changes observed in society. This research aims to determine the motivation of participation of the Turkish consumers contributing to the sharing economy by using the self‑determination theory. For this purpose, a questionnaire was conducted with 160 participants contributing to the sharing economy through the use of Airbnb, which is the most commonly used among sharing economies around the world. Examining the results of the research, it is noted that among the three motivational factors (economic benefit, enjoyment, sustainability) which have a positive effect on attitude, only the level of perceived enjoyment has the highest effect on the attitude and also an effect on the behavior intention.

Keywords

EN

Sharing economy; Consumer behaviors; Airbnb

• Publisher: Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
• Journal: Journal of Marketing and Consumer Behaviour in Emerging Markets
• Year: 2017
• Issue: 2(6)
• Pages: 25-36

Dates

online

2017-12-12

Contributors

author

Yakin Volkan

• Abant İzzet Baysal University, Bolu, TR

author

Kacar Ayşe İdil

• Celal Bayar University, Manisa, TR

author

Ay Canan

• Celal Bayar University, Manisa, TR

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Identifiers

ISSN

2449-6634