Praktychni pidkhody shchodo pidvyshchennya otsinky konkurentospromozhnosti pidpryyemstva

• Authors: Charchenko Mykola O. , Starchenko Liudmyla V. , Lositskyay Juylia A.

Title variants

EN

Practical Approaches to Improving Valuation of Enterprise Competitiveness

• Languages of publication: UK

Abstracts

EN

This article is devoted to estimation of active competitiveness of the enterprise of medium business and is focus on the grounding of measures to improve its competitiveness in crisis conditions. To determine the main factors affecting the level of the enterprise competition was held SWOT-analysis and made the profile of the external environment for the company "The doors of Belarus" (Kiev). In this paper was carried out evaluation of the enterprise and finding ways to improve its activity by using the expert method and the benchmarking. In the article is economically grounded the choice of raw material providers in order to conclude new contracts and increase in sales. The main ways of increasing the enterprise competitiveness and products in the conditions of crisis are proposed. The possibility of decreasing the cost of production through the reduction of transport costs, raw material costs and other materials and improving the efficiency enterprise activity due to successful marketing activities been detected.

Keywords

EN

COMPETITION COMPETITIVENESS COMPETITIVE EFFICIENCY EVALUATION RESERVES MANAGEMENT

• Publisher: Sumy State University, Business and Management Academy of Ukraine - Sumy regional branch and Publishing Company 'University Book'
• Journal: Mekhanizm Rehuluvannya Economiky
• Year: 2015
• Volume: 4(70)
• Pages: 162-171

Contributors

author

Charchenko Mykola O.

• Department of Economics and Business-Administration, Sumy State University

author

Starchenko Liudmyla V.

author

Lositskyay Juylia A.