Customer Orientation Management Concept As The Innovative Way For Ukrainian Enterprises

• Authors: Illiashenko Sergii , Golysheva Ievgeniia
• Languages of publication: EN

Abstracts

EN

In the article the emergence of the customer-oriented business concept has been analyzed, also differences between a product-oriented enterprise and a customer-oriented company have been discussed. The advantages and disadvantages of the customer-oriented business have been defined. Problems of transition to the customer-oriented concept are grouped according to the following aspects: the state, economic players and an enterprise. As a result the model of the transition from a product-oriented enterprise to a customer-oriented enterprise is developed.

Keywords

EN

customer; customer-oriented concept; product; transition model; customer-oriented company

• Publisher: Wyższa Szkoła Ekonomiczno-Humanistyczna w Bielsku-Białej
• Journal: MIND Journal
• Year: 2016
• Issue: 1
• Pages: 1-15

Contributors

author

Illiashenko Sergii

• Wyższa Szkoła Ekonomiczno-Humanistyczna

author

Golysheva Ievgeniia

• Wyższa Szkoła Ekonomiczno-Humanistyczna

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