EN
The aim of this paper is a summary and comparison of the aesthetic writings and journalistic activities of Stanisław Ignacy Witkiewicz and Stanisław Witkiewicz and look at their conceptions of the social impact of art. Stanisław Witkiewicz and his son Stanisław Ignacy recognize the uniqueness and tal-ent units for the highest value in an area as art as social life, and the development and improvement of their own personality considered as the basic duty of every human be-ing. A primary role in the shaping of sensitivity, according to the artists, should have a professional art criticism, practiced by trained experts. As can be seen from the writings of aesthetic and journalistic Stanisław and Stanisław Ignacy Witkiewicz, though both artists walk in one way, their intentions are different. The aim of improvement and sensitizing units, in theory Stanisław Witkiewicz is to create a basis for the creation of a future ideal society, while the objective of the journalistic his son Stanisław Ignacy, was striving to reverse the trend of massification of society.