Osoblyvosti marketyngovoyi polityky rozpodilu v Internet-seredovyshhi

• Authors: Bilovodska Olena A. , Korinchenko Dmytro V.

Title variants

EN

Features of Marketing Distribution Policy in Internet

• Languages of publication: UK

Abstracts

EN

The article describes the features of the marketing distributive policy in Internet for domestic enterprises, highlighted the advantages and disadvantages of the use of Internet technologies in distributive policy, formulated conditions when selecting channels with the participation of intermediaries and direct marketing. So, the authors divided the features of distributive policy in Internet into three groups and made their analysis: 1) the sale of goods via the Internet; 2) the payment through the Internet; 3) the sale of goods through Internet intermediaries. The main advantages of the marketing distributive policy in Internet highlighted: reduction of institutional expenditures on office rent, staff salaries, payment for the transportation of goods; expanding the number of potential buyers (communication with consumers, despite the geographical location, time zone); reduction of time for the transfer of funds; opportunity of the completion or other modification of the product, and others. Among the disadvantages there are distrust of Ukrainians to payment systems services; unscrupulous intermediaries; significant costs to maintain a virtual store's website; imperfect legislation Internet commerce in general and others.

Keywords

EN

E-COMMERCE; INTERNET INTERMEDIARIE INTERNET; INTERNET TECHNOLOGY MARKETING DISTRIBUTIVE; POLICIES

• Publisher: Sumy State University, Business and Management Academy of Ukraine - Sumy regional branch and Publishing Company 'University Book'
• Journal: Mekhanizm Rehuluvannya Economiky
• Year: 2015
• Volume: 2 (68)
• Pages: 45-53

Contributors

author

Bilovodska Olena A.

• Department of Marketing and Innovative Activity Management at Sumy State University

author

Korinchenko Dmytro V.