EN
The text presents a book that takes its place in the scientific, academic, and the public debate on the determinants of identity formation of modern universities. The author of the review presents the content of the book and recommends it to all participants of the academic reality. Among them she enlists not only the scientific and didactic employees, but other people involved in the creation of universities: administrative staff, middle level managers, library staff, the business community and widely understood management. She also mentions students, as those who are an important link in the development of goals and objectives of the university.