Media Monitoring as an Element of Strategic Business Management

• Authors: Fill Monika , Fill Tomasz
• Languages of publication: EN

Abstracts

EN

Analysis of information published in the media is an important tool. Information that is collected and properly aggregated contributes to the assessment of companies’ projects and allows to observe and to evaluate changes occurring in the environment. This article discusses benefits that companies can achieve through professional media monitoring and its products using a practical example. The article presents the company’s media findings scope for 2017-2018 and conclusions that can be drawn in the context of recommendations for long-term decisions.

Keywords

EN

media; monitoring; business management

• Publisher: Wyższa Szkoła Informatyki i Zarządzania z siedzibą w Rzeszowie
• Journal: Social Communication. Online Journal
• Year: 2018
• Issue: Special Issue
• Pages: 69-75

Dates

published

2019

Contributors

author

Fill Monika

author

Fill Tomasz

References

• COMCOWICH W. J. (2010), Media Monitoring: The complete guide, Cyber alert Inc, White paper.
• GAWROŃSKI S., (2006) Media relations. Współpraca dziennikarzy i specjalistów [Cooperation between journalists and experts], Rzeszów, Wydawnictwo Wyższej Szkoły Informatyki i Zarządzania.
• MILIVOJEVIC S., (2003) Media Monitoring Manual, London, Media Diversity Institute & Samizdat.https://www.cision.com/content/dam/cision/Resources/white-papers/Cision_MediaMonitoringBuyersGuide.pdf 15.03.2019
• Raport z badań monitoring mediów operatora infrastruktury w branży telekomunikacyjnej (2017-2018) [Assessment report from monitoring the media coverage of the infrastructure operator in a telecommunication industry(2017-2018)].

Identifiers

EISSN

2450-7563