EN
In the context of postmodern contemporaneity of the globalizing world’s consumer societies the author undertakes an analysis of [political, journalistic and propagandist] discourse connected to the not-too-distant events taking place on Kiev’s Maidan (XI 2013 – II 2014), the consequence of which constituted (or turned out to be) the annexation of Crimea, together with the highly dangerous eastern Ukraine war threat. Scientific analysis focuses on the form of political discourse revolving around the event of the so-called “dignity revolution”, which in the context of almost global crisis of the entire descriptive knowledge and otherwise unprecedented in history epistemological crisis of objective truth itself, in some way similar to the event known as 9/11, surely consists in new scientific challenges for the humanities. It recognizes that the world imagined, the world wanted or the world desired etc. undoubtedly constitute consequences of Plato’s so-called world of shadows, translated into the European modernity and contemporary post-modernity together with Descartes’s concept of subjective “I”, at the same time confirming that human being lives not on the sole descriptions or promises of bright future ahead or economic growth, but the glory of life.