EN
Economic subjects, which its strategy based at the innovative potential need to make efficient use of available intellectual assets value and should therefore take measures to ensure the development and protection of these resources. This protection is one of the key components of intellectual property management in the enterprise. The article presents the problem of the use of institutional forms of intellectual property protection in economic activity. In describing the essence of the protection sought to demonstrate its importance, not only for the development of innovative activities of modern enterprises, but also to increase the economic potential and strengthen the market position of the company.