Text analyses selected examples of photography, painting and video installations (Bernhard Prinz, Bill Viola, Peter Holl, Adrian Gottlieb, Marcin Liber) stressing classical rules and inspirations, as well as elaborating context of visual turn (parallel to the end of art concept). Not only classical patterns and rules are presented but also weighty philosophical ideas are discovered with the use of transdisciplinary methods. Finally, the fundamental questions concerning aesthetic and metaphysical determinants of art in contemporary works are raised (Plato, Kant, Scheler) in context of human identity discovered in hermeneutic interpretation and experience of beauty.