Kryterial'ni pokaznyky efektyvnosti marketynhovoyi stratehiyi eksportnoyi diyal'nosti promyslovoho pidpryyemstva

• Authors: Zalizniuk Viktoria P.

Title variants

EN

Criterial Indicators of Efficiency of Marketing Strategy of Export Activity of Industrial Enterprises

• Languages of publication: UK

Abstracts

EN

The analysis of export activities efficiency is a necessary condition of its successful implementation, with the aim of establishing the optimal structure of export, optimal use of marketing tools and make informed decisions. At the present stage of development of the world market and globalization, hyper competitive relationship become stronger, there is possible to achieve success, providing continuous monitoring of the efficiency of marketing strategy on the basis of criterial indicators. The article analyzes scientific approaches to definition of criteria of marketing strategy efficiency of export activity of industrial enterprises, which allowed to systematize the performance indicators, and to develop their own approaches to this analysis evaluation. If the enterprise does not consider evaluation criteria of its efficiency, during creation of own marketing strategy, it will not be able to succeed, even in conditions of high quality and, however, well implementation of its plans.

Keywords

EN

EFFICIENCY MARKETING STRATEGY EXPORT EVALUATION CRITERION

• Publisher: Sumy State University, Business and Management Academy of Ukraine - Sumy regional branch and Publishing Company 'University Book'
• Journal: Mekhanizm Rehuluvannya Economiky
• Year: 2015
• Volume: 4(70)
• Pages: 182-192

Contributors

author

Zalizniuk Viktoria P.

• Department «Economics and entrepreneurship», State Economy and Technology University of Transport