Wpływ koloru przekazu na jego percepcję

• Authors: Barbara Kilijańska

Title variants

EN

An impact of colour of the content on the perception

• Languages of publication: PL

Abstracts

EN

The main idea behind the paper is to find an answer to the question about an impact of colours in advertisements on their reception. This article focused on colour wheel schemes and rules for colour selection in design. Theories of Sir Isaak Newton’s and Johann Wolfgang von Goethe’s are mentioned here. An important part of the article is Colour emotions guide with particular reference to cultural differences in colour connotations. The last subsection of the paper refers to rules for combining colours.

• Publisher: Wydawnictwo Uniwersytetu Wroclawskiego
• Journal: Dziennikarstwo i Media
• Year: 2017
• Volume: 8
• Pages: 171-182

Contributors

author

Barbara Kilijańska

• Uniwersytet Wrocławski