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2013 | 149 | 21-31

Article title

De la technoculture vers les mutations de l'anthropologie digitale

Authors

Content

Title variants

Languages of publication

FR

Abstracts

EN
In the recent years, one can observe a growing interest in the creativity and its role in local and regional development. Creative businesses, industries, cities or regions seem to be not only a new trend but simply a fashion among both researchers and policy makers. Also the city of Łódź did not resist the desire to base a development on creative industries. Thus, in 2011, a strategy of building a brand of creative city was launched. After two years, a time for monitoring the first effects of the strategy has come. This paper is a description of the results of a interview-based research conducted among the dwellers of agglomeration of Łódź, aiming at verification of the reconcilability of new city brand and thusan effectiveness and efficacy of this new direction of promoting the city of Łódź.

Year

Volume

149

Pages

21-31

Physical description

Contributors

References

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Document Type

Publication order reference

Identifiers

ISSN
2083-8611

YADDA identifier

bwmeta1.element.desklight-6335e625-82f6-49ba-9d9c-e441c955581f
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