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Journal

2021 | 4 | 2 | 42-61

Article title

Stereotypical Negative Female Gender Roles in Digital Games

Content

Title variants

Languages of publication

EN

Abstracts

EN
Digital games represent a new media form dominated by men, either as characters or as players. The perception of digital games as ‘Boys’ Fun’ has been denied by the latest research that points to the fact that women are increasingly accessing this medium. But the analysis of digital games shows that gender roles appear in this media as real-world stereotypes. It means that there is discrimination against women who often have a passive role, whether they appear as victims or as sexual objects. When they are not damsels in distress helplessly awaiting their saviour or playing heroines, then, they are most often portrayed as rebellious beauties with oversized dimensions. The subject of this paper is female representation in digital games. Authors used content analysis of 30 digital games with female protagonists, published at J Station, to examine the female gender roles in such digital games. The aim of the empirical study is to demonstrate that the elements of gender discrimination are present in digital games and that they can lead to the creation of harmful stereotypes against women.

Journal

Year

Volume

4

Issue

2

Pages

42-61

Physical description

Media and Communication, Game studies, Theory of digital games

Document type

Article

Contributors

  • Union University, Faculty of Management
  • Megatrend University, Faculty of Business Studies
  • Megatrend University, Faculty of Law
author
  • Kozminski University, Department of Marketing
  • Megatrend University, Faculty of Law

References

Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.desklight-6716a7e2-4276-4b85-9f92-71a11d11c780
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