Obsahová analýza marketingové komunikace krajské hygienické stanice

• Authors: Marek Vochozka

Title variants

EN

Content analysis of marketing communication of a public health authority

• Languages of publication: CS

Abstracts

EN

This work describes theory of marketing, communication and communication mix in connection with non-profit organizations. Regional Health Authorities were given as an example. These organizations are public authorities in the sphere of public health protection. It was founded in 2003 by the law. However Ministry of Health of the Czech Republic was set as an official founder. The practical part of the work analyzes forms of communication used by the Regional Public Health Authorities. They are written, verbal and electronic communication. I explored when these forms are used, why are used, frequency of their use and their results. The public authorities are limited by the law very much (logically). Communication is one of the spheres that can be modified by the management of the Regional hygiene station. I think that goodwill (which building is connected with communication) of administrative authority is very important part of its existence. A good strategy of communication with the public is on of the ways how to reach it.

Keywords

EN

marketing; communication; plan; needs; public

Discipline

• ECONOMICS: ECONOMICS

• Publisher: The Institute of Technology and Business in České Budějovice, Czech Republic
• Journal: Littera Scripta
• Year: 2008
• Volume: 2
• Pages: 53-63

Dates

published

22.12.2008

Contributors

author

Marek Vochozka

• The Institute of Technology and Business in České Budějovice

• [e-mail], Redakce Littera Scripta, Okružní 10, 370 01 České Budějovice, Czech Republic