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Publisher
Uniwersytet Ekonomiczny w Poznaniu
Journal
Economics and Business Review
Year
2018
Volume
4(18)
Issue
3
Identifiers
ISSN
2392-1641
Cover
Volume contents
3
article:
Introduction
article:
Different sources of market information and product innovativeness
(
Dąbrowski D.
), p. 7-23
article:
The impact of the ROPO effect in the clothing industry.
(
Mróz-Gorgoń B.
,
Szymański G.
), p. 24-35
article:
Virtual reality in marketing communication – the impact on the message, technology and offer perception – empirical study
(
Grudzewski F.
,
Awdziej M.
,
Mazurek G.
,
Piotrowska K.
), p. 36-50
article:
Socio-ecological innovations in marketing strategy – a comparative analysis of companies operating in Western European countries and Central-Eastern European countries
(
Rudawska E.
,
Frąckiewicz E.
,
Wiścicka-Fernando M. W.-F.
), p. 51-68
article:
Consumers’ attitudes towards modern solutions in the retail trade
(
Maciejewski G.
), p. 69-85
open years
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