Potrzeby a postrzeganie wartości detalicznych produktów finansowych w opinii studentów

• Authors: Dariusz Fatuła

Title variants

EN

Student Opinions on the Needs and Perception of the Retail Value of Financial Products

• Languages of publication: PL

Abstracts

EN

The article discusses the specific character of financial needs, their placement in a hierarchy, and the evaluating of the characteristics of financial products. It presents research, conducted among groups of students, which links financial needs with the perception of the value of the products. The results indicate that a limited number of factors influence the perception of such value. These factors play a key role in satisfying (financial) security needs, setting the price of service and the variety of choice, which guarantees a better fit to clients’ individual needs.

Keywords

EN

savings; personal finance; household; financial services

• Publisher: Wydawnictwo Uniwersytetu Ekonomicznego w Krakowie
• Journal: Zeszyty Naukowe Uniwersytetu Ekonomicznego w Krakowie
• Year: 2011
• Issue: 864
• Pages: 53-65

Contributors

author

Dariusz Fatuła

• Uniwersytet Ekonomiczny w Krakowie, Katedra Analizy Rynku i Badań Marketingowych, ul. Rakowicka 27, 31-510 Kraków, Poland

References

• Choice, Values, and Frames, red. D. Kahneman, A. Tversky, Russel Sage Foundation, Cambridge University Press, 2000.
• Fatuła D., Przemiany w zachowaniach gospodarstw domowych na rynku finansowym, grant badawczy 1 H02C 072 26, Krakow 2007 (maszynopis).
• Fischhoff B., Value Elicitation. Is There Anything in There [w:] Choice, Values, and Frames, red. D. Kahneman, A. Tversky, Russel Sage Foundation, Cambridge University Press, 2000.
• Kahneman D., Tversky A., Prospect Theory: An Analysis of Decision under Risk, „Econometrica” 1979, nr 47.