Интернет-брендинг как инструмент маркетинговых коммуникаций

• Authors: Klyuyeva Elizaveta
• Languages of publication: RU

Abstracts

EN

E-branding as a kind of marketing communications

Keywords

RU

бренд; интернет-брендинг; брендинг в интернете; интернет-сеть; маркетинг; маркетинговые коммуникации; потребитель

EN

brand; e-branding; branding in the Internet; Internet-Network; marketing; marketing communications; consumer

• Publisher: Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)
• Journal: Path of Science
• Year: 2015
• Volume: 1
• Issue: 2-3
• Pages: 2.35-2.40

Dates

published

2015-10-31

Contributors

author

Klyuyeva Elizaveta

References

• Daniljuk, A. (2011). Brend v Internete, ili Osobennosti kommunikativnoj sredy [The brand on the Internet, or a communication medium Features]. Upravlenie kompaniej, 12, 9-12 (in Russian).
• Zajman, C. (2012). Konec marketinga, kakim my ego znaem [The end of marketing as we know it] (2nd ed.). Moscow, Russia: Mann, Ivanov i Ferber (in Russian).
• Ladik, S. (2011). Pervye shagi v internet brendinge [The first steps in online branding]. Marketing i reklama, 1(173), 69-73 (in Russian).
• Uspenskij, I. V. (2003). Internet marketing [Internet Marketing]. Saint-Petersburg, Russia: Izd. SPGUJeiF (in Russian).
• Cherkashin, P. (2015, October 15). Imidzh kompanii v Internete – chto jeto takoe? [The image of the company on the Internet - what is it?]. Retrieved from http://www.woweb.ru/publ/30-1-0-455 (in Russian).
• Yastremska, O. M., Timonin, O. M., & Timonin, K. O. (2013). Brendy promyslovykh pidpryiemstv: formuvannia ta efektyvnist vykorystannia [Brands industrial enterprises: development and efficiency]. Kharkiv, Ukraine: KhNEU (in Ukrainian).
• Millwardbrown. (2015). BrandZ™ Top 100 Most Valuable Global Brands 2014. Retrieved from https://www.millwardbrown.com/docs/default-source/global-brandz-downloads/global/2014_BrandZ_Top100_Report.pdf
• MPP Consulting. (2015). UkrBrand 2014. Top-100 Ukrainian Brands. Retrieved from http://mppconsulting.com.ua/ukrbrand/ukrbrand2014.pdf

Identifiers

URI

http://pathofscience.org/index.php/ps/article/view/15