Celebrytyzacja polityczna

• Authors: Olgierd Annusewicz
• Languages of publication: PL

Abstracts

EN

Article is devoted to analysis of celebritisation of politics. Author defines the term and proposes to treat celebritisation as a tool of modern politics, also called „postpolitics”. Politicians seeking chances to get out votes apart from using traditional political communication, presenting substantial programs and thesis in political debate, try to build their fame and gain sympathy of voters using privacy. Text is illustrated with examples taken from current polish politics.

Keywords

PL

celebrytyzacja,; komunikacja polityczna,; wizerunek,; marketing polityczny

• Publisher: Instytut Nauk Politycznych Uniwersytetu Warszawskiego
• Journal: Studia Politologiczne
• Year: 2011
• Volume: 20
• Pages: 268-278

Contributors

author

Olgierd Annusewicz