Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

PL EN


2019 | 2(42) | 89-99

Article title

Entrepreneurship in the age of digital tourism: The future prospects from the use of robots

Content

Title variants

PL
Przedsiębiorczość w dobie turystyki cyfrowej. Perspektywy związane z wykorzystaniem robotów

Languages of publication

EN

Abstracts

EN
Tourism is an industry that is mostly based on the information that can be made possible through the assessment of the tourist product and the tourist service. During the past years we have seen important changes in the industry from the rapid growth of the use of new technologies on tourism, such as the Internet and social media, which have changed the way that the industry operates today. However, it is important to see into the future and identify what can be the next change in the tourist industry. By having examined the current literature, this paper had identified a future opportunity for the entrepreneurs in the tourist industry and this is from the use of robots for improving the service quality on tourism. The paper concludes that there is a need for future research on this field which can create new opportunities for entrepreneurs.
PL
Turystyka jest branżą, która opiera się głównie na informacjach uzyskiwanych dzięki ocenie zarówno produktu, jak i usługi turystycznej. W ciągu ostatnich lat zaobserwowano istotne zmiany w tej gałęzi gospodarki, polegające na szybkim wzroście wykorzystania nowych technologii, takich jak Internet i media społecznościowe. Zmieniły one sposób funkcjonowania rynku usług turystycznych. Dlatego niezwykle istotne jest podjęcie próby prognozy dotyczącej zmian, które mogą pojawić się w branży turystycznej. Na podstawie literatury przedmiotu w artykule przedstawiono możliwości, jakie otwiera przed przedsiębiorstwami turystycznymi wykorzystanie robotów, które mogą się przyczynić do poprawy jakości usług świadczonych przez te przedsiębiorstwa. Stwierdzono, że istnieje potrzeba kontynuacji badań w tym zakresie, gdyż mogą one stworzyć nowe możliwości dla przedsiębiorców.

Year

Issue

Pages

89-99

Physical description

Dates

published
2019-06

Contributors

  • University of Thessaly Larissa, Greece, Department of Business Administration

References

  • Baird, C. H., Parasnis, G. (2011). From social media to social customer relationship management. Strategy and Leadership, 39 (5), 30–37.
  • Balfanz, D., Smetters, D., Stewart, P., Wong, H. C. (2002). Talking to strangers: Authentication in ad-hocwireless networks. In: Proceedings of Network and Distributed Systems Security Symposium (NDSS ‘02). San Diego, California, 6–8 February 2002.
  • Belias, D., Velissariou, E., Kyriakou, D., Vasiliadis, L., Mantas, C., Sdrolias, L., Kakkos, N. (2018). The importance of customer relationship management and social media in the Greek wine tourism industry. In: Innovative approaches to tourism and leisure (pp. 249–259). Cham: Springer.
  • Berne-Manero, C., Gómez-Campillo, M., Marzo-Navarro, M., Pedraja-Iglesias, M. (2018). Reviewing the online tourism value chain. Administrative Sciences, 8 (3), 48.
  • Binkhorst, E., Den Dekker, T. (2009). Agenda for co-creation tourism experience research. Journal of Hospitality Marketing and Management, 18 (2/3), 311–327.
  • Borràs, J., Moreno, A., Valls, A. (2014). Intelligent tourism recommender systems: A survey. Expert Systems with Applications, 41 (16), 7370–7389.
  • Chan, N. L., Guillet, B. D. (2011). Investigation of social media marketing: How does the hotel industry in Hong Kong perform in marketing on social media websites? Journal of Travel and Tourism Marketing, 28 (4), 345–368.
  • Chen, Y., Fay, S., Wang, Q. (2011). The role of marketing in social media: How online consumer reviews evolve. Journal of Interactive Marketing, 25 (2), 85–94.
  • Chestler, D. (2016) How robots are storming the travel industry [online, accessed: 2018-07-20]. Retrieved from: https://insights.ehotelier.com/insights/2016/11/15/robots-storming-travel-industry/.
  • Cheung, C. M. K., Lee, M. K. O. (2012). What drives consumers to spread electronic word of mouth in online consumer-opinion platforms. Decision Support Systems, 52 (1), 1–8.
  • Coyle, C. L., Vaughn, H., 2008. Social networking: Communication revolution or evolution? Bell Labs Technical Journal, 13, 13–17.
  • Dirks, S., Keeling, M. (2009). A vision of smarter cities: How cities can lead the way into a prosperous and sustainable future. Somers, NY: IBM Global Business Services.
  • Drucker, P. F. (2015). Innovation and entrepreneurship. London and New York: Routledge. ISBN 9781138019195.
  • Dwivedi, M., Yadav, A., Venkatesh, U. (2012). Use of social media by national tourism organizations: A preliminary analysis. Information Technology and Tourism, 13 (2), 93–103.
  • European Travel Commission. (2015). Report on digital travel.
  • Hartley, J. (2005). Innovation in governance and public services: Past and present. Public Money and Management, 25 (1), 27–34.
  • Insight Consulting. (2012). Research on modern trends of tourism.
  • Ivanov, S. H., Webster, C. (2017). Adoption of robots, artificial intelligence and service automation by travel, tourism and hospitality companies – a cost-benefit analysis. International Scientific Conference ‘Contemporary Tourism – Traditions and Innovations’, Sofia University, 19–21 October 2017. Available at SSRN: https://ssrn.com/abstract=3007577.
  • Ivanov, S. H., Webster, C., Garenko, A. (2018). Young Russian adults’ attitudes towards the potential use of robots in hotels. Tourism in Society (forthcoming). Available at SSRN: https://ssrn.com/abstract=3193017.
  • Kaivo-Oja, J., Roth, S., Westerlund, L. (2017). Futures of robotics. Human work in digital transformation. International Journal of Technology Management, 73 (4), 176–205.
  • Kaplan, A. M., Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53 (1), 59–68.
  • Kirzner, I. M. (2015). Competition and entrepreneurship. Chicago: University of Chicago Press. ISBN 9780226375489.
  • Li, Y., Hu, C., Huang, C., Duan, L. (2017). The concept of smart tourism in the context of tourism information services. Tourism Management, 58, 293–300.
  • Marques, H. (2006). Searching fοr complementarities between agriculture and tourism: The demarcated wine-producing regions of Northern Portugal. Tourism Economics, 12 (1), 147–160.
  • Marshall, A. (1890). Principles of economics. 8th ed. London: Macmillan. Available at The Online Library of Liberty: https://eet.pixel-online.org/files/etranslation/original/Marshall,%20Principles%20of%20Economics.pdf.
  • Middleton, V. T. C., Fyall, A., Morgan, M., Ranchhod, A. (2009). Marketing in travel and tourism. 4th ed. Amsterdam, Oxford and Burlington [etc.]: Butterworth-Heinemann; Elsevier. ISBN 978750686938.
  • Mkono, M. (2018). The age of digital activism in tourism: Evaluating the legacy and limitations of the Cecil anti-trophy hunting movement. Journal of Sustainable Tourism, 26 (9), 1608–1624.
  • Nam, T., Pardo, T. A. (2011). Conceptualizing smart cities with dimensions of technology, people, and institutions. The Proceedings of the 12th Annual International Conference on Digital Government Research (pp. 282–291), June 12–15, College Park, MD.
  • Navío-Marco, J., Ruiz-Gómez, L. M., Sevilla-Sevilla, C. (2018). Progress in information technology and tourism management: 30 years on and 20 years after the Internet—revisiting Buhalis and Law’s landmark study about eTourism. Tourism Management, 69, 460–470.
  • Pizam, A., Milman, A. (1993). Predicting satisfaction among first time visitors to a destination by using the expectancy disconfirmation theory. International Journal of Hospitality Management, 12 (2), 197–209.
  • Rainisto, S. K. (2003). Success factors of place marketing: A study of place marketing practices in Northern Europe and the United States. Doctoral dissertation. Helsinki: University of Technology, Institute of Strategy and International Business.
  • Schegg, R., Stangl, B. (eds.). (2017). Information and communication technologies in tourism 2017: Proceedings of the International Conference in Rome, Italy, January 24–26, 2017. Cham: Springer International Publishing. ISBN 9783319511672.
  • SETE. (2015). Key figures for Greek tourism 2014 [online, accessed: 2015-10-20]. Retrieved from: http://sete.gr/el/stratigiki-gia-ton-tourismo/vasika-megethi-tou-ellinikoy-tourismoy/.
  • Stevenson, H. Jarillo, M. (1990). A paradigm of entrepreneurship: Entrepreneurial management. Strategic Management Journal, 11 (5), 11–16.
  • Thomas, M. K. (2017). The rise of technology and its influence on labor market outcomes. Gettysburg Economic Review, 10 (1), Article 3. Available at: https://cupola.gettysburg.edu/ger/vol10/iss1/3.

Document Type

Publication order reference

YADDA identifier

bwmeta1.element.desklight-88abee40-8992-4762-a55e-439dedac9356
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.