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2019 | 2(42) | 101-114

Article title

Entrepreneurial opportunity scanning in the digital age

Content

Title variants

PL
Badanie możliwości przedsiębiorczych ery cyfrowej

Languages of publication

EN

Abstracts

EN
In this paper we focus on the opportunity scanning part of the entrepreneurial process and examine whether digitally oriented entrepreneurs vary in terms of information seeking and utilization, skills and experience and motivation compared to non-digitally oriented ones. In order to do so we conducted 52 semi-structured interviews in new business ventures from Greece, equally divided between the two groups mentioned above. The results indicate that although there are significant differences in terms of information seeking and utilization, entrepreneurs of both kinds pose similar skills and experience and have relevant motivation regarding the opportunity scanning process. To this end we believe that further research should be done regarding the entrepreneurial process to examine the impact of digital technologies and set the foundation to factors that can improve the success of new venture creation through utilization of digital tools.
PL
W niniejszym artykule skupiamy się na prześledzeniu części procesu przedsiębiorczego oraz na zbadaniu, czy przedsiębiorcy zorientowani na technologie cyfrowe różnią się od tych, którzy nie są cyfrowo ukierunkowani. Analizie podlegały sposoby poszukiwania informacji i ich wykorzystanie, umiejętności i doświadczenia oraz motywacja. W tym celu przeprowadziliśmy 52 częściowo ustrukturyzowane wywiady w nowych greckich przedsiębiorstwach, wyłonionych równomiernie z grup o przeciwnym podejściu do wykorzystywania technologii. Wyniki wskazują, że chociaż istnieją znaczne różnice w zakresie wyszukiwania i wykorzystania informacji, zarówno przedsiębiorcy ukierunkowani na technologię, jak i ci niechętnie ją stosujący mają podobne umiejętności i doświadczenia oraz odpowiednią motywację do badania i wykorzystywania możliwości. Wierzymy, że należy przeprowadzić dalsze badania dotyczące procesu przedsiębiorczego, aby zbadać wpływ technologii cyfrowych i stworzyć fundament dla czynników, które mogą zapewnić sukces w tworzeniu nowych przedsięwzięć z wykorzystaniem narzędzi cyfrowych.

Year

Issue

Pages

101-114

Physical description

Dates

published
2019-06

Contributors

  • University of Macedonia, Thessaloniki, Greece Department of Applied Informatics

References

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Document Type

Publication order reference

YADDA identifier

bwmeta1.element.desklight-8b09ba6a-4830-43ce-90bd-11279e84577f
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