The evolutionary nature of the surroundings of the modern organization, reaching out to customers and creating a relationship, becomes a condition of existence in economic space. At the same time, the development of ICT changed in a general way perspectives and range of initialization and the creation of business contacts for geographically dispersed markets. In the article, the author on the basis of deep research literature and the results of tests carried out in selected municipalities of Lower Silesia and Great Poland has pointed out the importance of ICT in initiating business contacts and creating relational capital.