The Brazilian Media and the Selection of Rio de Janeiro to Host the 2016 Olympic and Paralympic Games

• Authors: Bárbara Schausteckde Almeida , Marchi Júnior

Title variants

PL

Brazylijskie media i wybór Rio de Janeiro gspodarzem igrzysk olimpijskich i paraolimpijskich w 2016 roku

• Languages of publication: EN

Abstracts

EN

The city of Rio de Janeiro was selected to host the 2016 Olympics and Paralympics Games [Rio 2016], increasing the amount of international attention focused on Brazil and its regional leadership. In this article, we investigate and describe how this event was perceived domestically in the aftermath of the announcement that Rio de Janeiro had been selected. Following a brief contextualization on the political, social and sport situation in Brazil in the years preceding its Olympic selection, we present the results of a content analysis of two national print media channels – one daily newspaper and one weekly magazine – in which we identify the major stakeholders and their interests, the challenges, and the possible legacies of Rio 2016. The study argues that, taking into account local specificities, similar discourses to past cases identified by the literature are also present in the print media, mainly the arguments of developmental discourse and identity signaling

PL

Rio de Janeiro zostało wybrane miastem-gospodarzem Olimpijskich i Paraolimpijskich Igrzysk w roku 2016, co zwiększyło skalę międzynarodowego zainteresowania Brazylią i jej regionalnym przywództwem. W artykule badamy i opisujemy jak postrzegano to wydarzenie w kraju po ogłoszeniu decyzji o wyborze. Po krótkiej kontekstualizacji sytuacji w Brazylii w odniesieniu do polityki, spraw społecznych i sportu w latach poprzedzających olimpijski wybór, prezentujemy rezultaty analizy treści dwóch drukowanych mediów – gazety codziennej i tygodnika, w której identyfikujemy głównych interesariuszy, ich interesy, wyzwania stojące przed organizatorami oraz możliwe dziedzictwo Rio 2016. Pomimo lokalnej specyfiki, w badaniu zidentyfikowano dyskursy podobne do przypadków wcześniej opisanych w literaturze przedmiotu, głównie odwołujące się do dyskursu prorozwojowego oraz tożsamościowego.

Keywords

EN

Olympic and Paralympic Games; Content Analysis; Media; Brazil

PL

Igrzyska olimpijskie i Paraolimpijskie; analiza treści; media; Brazylia

• Publisher: Łódzkie Towarzystwo Naukowe, Stowarzyszenie
• Journal: Przegląd Socjologiczny
• Year: 2013
• Volume: 62
• Issue: 3
• Pages: 71 - 84

Dates

published

2013

Contributors

author

Bárbara Schausteckde Almeida

• deral University of Paraná, Brazil

author

Marchi Júnior

• Universidade Federal do Paraná, Brazil

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Identifiers

ISSN

0033-2356