The review of the book “Employer Branding – Eine wissenschaftliche Analyse des State-of-the Art empirischer Untersuchung im Bereich Employer Branding” written by Peter Kuhn

• Authors: Jedrzejczyk Anna
• Languages of publication: EN

Abstracts

EN

This paper is a review of a book about employer branding written by Peter Kuhn. The comments and suggestions concerning its content are based on the literature available in English, German and Polish. Employer branding is very often analysed from the business point of view, but not so often from the linguistic one. The possible research fields are mentioned.

Keywords

EN

employer branding; employment brand

• Publisher: Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
• Journal: Journal of Banking and Financial Economics
• Year: 2014
• Issue: 2(2)
• Pages: 60-63

Dates

online

2015-12-30

Contributors

author

Jedrzejczyk Anna

Identifiers

ISSN

2449-6634

DOI

10.7172/2353-6845.jbfe.2014.2.3