Perspektyvy ta osnovni problemy rozvytku internet-torhivli v Ukrayini

• Authors: Illiashenko Sergii M. , Ivanova Tetiana Y.

Title variants

EN

Perspectives and Main Problems of E-Commerce in Ukraine

• Languages of publication: UK

Abstracts

EN

The article presents the results of a comparative analysis of the main methods of promotion and marketing on the Internet based on international experience, the recommendations of their effective use. This work analyzes the specifics of goods and services which are sold and that it is advisable to sell the Internet, and especially the development of e-commerce both in Ukraine and abroad. There were depicted the advantages of creating online stores, their shortcomings and their disadvantages and ways of elimination of the functioning of the existing problems. There were disclosed features of use Internet commerce in the markets B2C and B2B, including on international markets. This paper systematized perspectives and problems of e-commerce in Ukraine, developed recommendations to address identified problems. It shows the usefulness of e-commerce in large enterprises to improve the efficiency of their operation, which promote of industrial goods.

Keywords

EN

ONLINE SHOPPING; E-COMMERCE; SALES; WEBSITE

• Publisher: Sumy State University, Business and Management Academy of Ukraine - Sumy regional branch and Publishing Company 'University Book'
• Journal: Mekhanizm Rehuluvannya Economiky
• Year: 2014
• Volume: 3 (65)
• Pages: 72-81

Contributors

author

Illiashenko Sergii M.

• Department of Marketing and Innovation Management, Sumy State University

author

Ivanova Tetiana Y.