Defining the Market Potential by Assessing Growth and Saturation in the Private Life and Pensions Industry

• Authors: Ilja Arefjevs , Tatjana Volkova , Marija Lindemane
• Languages of publication: EN

Abstracts

EN

The aim of the article is define the market potential of the private life and pension industry in the Baltic region. The authors used the Törnquist function to develop the market growth and saturation approach. The research outcome is a cross-country comparison of market growth, saturation and its dynamics to support strategic decisions by financial companies.

Keywords

PL

market growth and saturation; life and pensions products

• Publisher: Instytut Badań Gospodarczych
• Journal: Oeconomia Copernicana
• Year: 2013
• Issue: 4
• Pages: 19-44

Contributors

author

Ilja Arefjevs

• BA School of Business and Finance (Latvia)

author

Tatjana Volkova

• BA School of Business and Finance (Latvia)

author

Marija Lindemane

• BA School of Business and Finance (Latvia)