Современная структура методов и методик маркетинговых исследований, применяемых мировыми и украинскими исследовательскими компаниями

• Authors: Bezkrovnaya Yulia

Title variants

EN

Modern structure of methods and techniques of marketing research, applied by the world and Ukrainian research companies

• Languages of publication: RU

Abstracts

RU

В статье представлены результаты эмпирического обоснования структуры методов и методик маркетинговых исследований потребительских решений, применяемых мировыми и украинскими исследовательскими компаниями.

EN

The article presents the results of empiric justification of the structure of methods and techniques of marketing research of consumer decisions, applied by the world and Ukrainian research companies.

Keywords

RU

маркетинг; методы и методики маркетинговых исследований; потребительские решения; мировые и украинские исследовательские компании

EN

marketing; methods and techniques of marketing research; consumer decisions; the world and Ukrainian research companies

• Publisher: Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)
• Journal: Path of Science
• Year: 2015
• Volume: 1
• Issue: 1
• Pages: 2.34-2.40

Dates

published

2015-08-31

Contributors

author

Bezkrovnaya Yulia

References

• Beljaevskij, I. K. (2013). Marketingovoe issledovanie: informacija, analiz, prognoz [Marketing research: information, analysis, forecast] (2nd ed.). Moscow, Russia: Kurs; Infra-M (in Russian).
• Bozhuk, S. G. (2005). Marketingovye issledovanija. Osnovnye koncepcii i metody [Marketing research. Basic concepts and methods]. Saint-Petersburg, Russia: Vektor (in Russain)
• Yerina, A. M. (2004). Orhanizatsiia vybirkovykh obstezhen [Organization of sample surveys]. Kyiv, Ukraine: Kyivskyi natsionalnyi ekonomichnyi universytet (in Ukrainian).
• Kataev, A. V. (2014). Marketingovye issledovanija. Modul' “Teorija marketin-govyh issledovanij” [Marketing research. The module "Theory of Marketing Research"]. Kharkov, Ukraine: Har'kovskij torgovo-jekonomicheskij institut Kievskogo nacional'nogo torgovo-jekonomicheskogo universiteta (in Russian).
• Lylyk, I. (2015). Rynok marketynhovykh doslidzhen v Ukraini 2014 rik: ekspertna otsinka ta analiz UAM [Market market research in Ukraine in 2014, expert assessment and analysis UAM]. Marketynh v Ukraini, 1, 4-26 (in Ukrainian).
• Malhotra, N. K. (2007) Marketingovye issledovanija: prakticheskoe rukovodstvo [Marketing Research: A Practical Guide] (4th ed.). Moscow, Russia: Vil'jams (in Russan).
• Poltorak, V. A., Taranenko, I. V., & Krasovska, O. Iu. (2014). Marketynhovi doslidzhennia [Marketing research] (3d ed.). Kyiv, Ukraine: Tsentr uchbovoi literatury (in Ukrainian).
• Osipov, G. V. (Ed.). Rabochaja kniga sociologa [Working book sociologist] (5th ed.). Moskow, Russia: URSS (in Russian).
• Cherchill', G., & Braun, T. (2007). Marketingovye issledovanija [Marketing re-search] (5th ed.). Saint-Petersburg, Russia: Piter (in Russian).
• ESOMAR. (2014). Global market research 2014: an ESOMAR Industry Report. Amsterdam, The Kingdom of the Netherlands: Author.

Identifiers

URI

http://pathofscience.org/index.php/ps/article/view/3