EN
Complicated situation in Ukraine’s modern politics and mass media requires an examination of the historical background, in particular the situation of Ukrainian mass media on the eve of the elections to the parliament of Ukraine on 28 October 2012. he main objective of the study is to analyze the activities and development tendencies of Ukrainian mass media on the eve of parliamentary elections of 2012. Methodology of the research is based on the use of historical and comparative-historical method in the analysis of the political content in mass media. he efect of information transmission as a factor of election inluencing the mass media, the efect of political content carriers of the mass media, specialties of a particular mass media group activities are analyzed. he methodology for complex analysis of the mass media in election conditions is proposed.