Kumulacja najniższych cen... i Wielka kumulacja promocji... – czyli o ekspansywności języka kultury konsumpcyjnej na przykładzie reklam

• Authors: Łuc Izabela

Title variants

EN

Accumulation of the Lowest Prices... and Great Accumulation of Promotions... – about the expansiveness of the consumer culture language on the basis of advertisements

• Languages of publication: PL

Abstracts

EN

The paper includes a pragmalinguistic and partially cognitive analysis of advertising texts presenting the phenomenon of expansiveness of the consumer culture language. The aforementioned expansiveness expresses itself not only in the selection of specific means of communication but also in the frequency of applications thereof. The aim of the paper was to classify mechanisms and ways of constructing persuasive messages containing lexemes which are typical for the consumer culture and form communication space for the new lexis such as: price, occasion, promotion, sales and their derivatives. Intentionally used linguistic formulas present the role of post-modernity in the process of shaping a person’s attitude towards reality, world of values and the value of language.

Keywords

PL

kultura konsumpcyjna; modne słowa; język promocji; reklama

EN

consumer culture; fashionable words; the language of promotion; advertisement

• Publisher: Uniwersytet Warmińsko-Mazurski w Olsztynie
• Journal: Prace Językoznawcze
• Year: 2013
• Issue: 15/1
• Pages: 43-56

Contributors

author

Łuc Izabela

• Katowice