EN
Activities of economic entity are realized in the system of choosing the ideal ratio between control and risk, that is typical for growth process. The necessity of choice comes out when an enterprise, while functioning, cannot maximize the processes of control and growth, as the given approaches involve different expenses of economic entity. Consequently, to improve economic efficiency an enterprise has to apply cost management algorithm, based on the use of different tools and methods. Under “control” strategy conditions it was suggested to apply methods focused on more complete accounting and cost minimizing (method of direct accounting, standard method etc); under risk strategy to apply methods, intended to maximize income (not full cost accounting etc).