CONJOINT ANALYSIS AS A STATISTICAL TOOL FOR STUDYING CONSUMER BEHAVIOUR. CHARACTERISTICS, TYPES AND EXAMPLES OF USE

• Authors: Tekień Agnieszka , Gutkowska Krystyna , Żakowska-Biemans Sylwia
• Languages of publication: EN

Abstracts

EN

Conjoint analysis is a statistical method popular in marketing research. It allows to analyze the combined effect of many product attributes in order to look into consumer's willingness to purchase. An important advantage of this method is the ability to examine respondents' preferences without usage of the questionnaire with declarative answers. The article presents the most important types of conjoint analysis, their characteristics and examples of application. It also looks for new development paths for conjoint analysis and consumer sciences.

Keywords

conjoint analysis; consumer research; consumer study; conjoint choice-based; consumer behaviour

• Publisher: Katedra Ekonometrii i Statystyki, Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
• Journal: Metody Ilościowe w Badaniach Ekonomicznych
• Year: 2018
• Volume: 19
• Issue: 4
• Pages: 452-461

Contributors

author

Tekień Agnieszka

• Faculty of Human Nutrition and Consumer Sciences, Warsaw University of Life Sciences – SGGW, Poland

author

Gutkowska Krystyna

• Faculty of Human Nutrition and Consumer Sciences, Warsaw University of Life Sciences – SGGW, Poland

author

Żakowska-Biemans Sylwia

• Faculty of Human Nutrition and Consumer Sciences, Warsaw University of Life Sciences – SGGW, Poland

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