Games on Social Networks and the Promotion Within

• Authors: Zdenko Mago

Title variants

Promocja w grach rozgrywanych w sieciach społecznościowych

• Languages of publication: EN

Abstracts

EN

Social networks are undoubtedly a phenomenon of current electronic and social communication. Their interactive nature in digital environment allows the use of both traditional and new marketing tools, such as online marketing, viral marketing and advergaming. Playing computer games via social networks has just become a very popular activity because it combines some advantages of computer games with communicability of social networks. The aim of the study is to determine the extent of advergaming on social networks and its importance as an interactive marketing tool, using a questionnaire about advergaming on Facebook, that belongs to the most widely used social networks not only in Slovakia, the Czech Republic and Poland, but also worldwide.

Keywords

EN

Commercial promotion; Computer games; Electronic marketing; Marketing communication; Social networking

PL

Gry komputerowe; Komunikowanie marketingowe; Marketing elektroniczny; Promocja handlowa; Serwisy społecznościowe

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2014
• Volume: 205
• Pages: 49-58

Contributors

author

Zdenko Mago

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Identifiers

ISSN

2083-8611