EN
In the article the author presents the basic assumptions of the genre analysis of text. She establishes the goals of such analysis, referring to the notion of a genre pattern including four aspects : structural, pragmatic, semantic and stylistic. She also mentions the variety of the pattern, recalling that typically it consists of the following versions of the pattern: the canonical pattern, the alternative patterns and the adaptive patterns. The author considers the recognition of genre realized by a given utterance to be the primary objective of the genre analyses. Due to the interferential nature of many modern genres, filling different spaces of the logosphere, the author proposes to combine both the descriptive and prescriptive aspects in the analysis and comments on the level of the communication efficiency of the authors of texts. The genre analysis should consist of the following procedures: 1) the definition of genre signals, allowing a preliminary identification of the type of speech, 2) the analysis of the implementation of various aspects of the pattern: its structure, pragmatics, semantics and style of the utterance, which allows to verify the identification and assesses the level of implementation of genre conventions.